The wonderful 'Surtsey Projects' provided us with their space for the show 'WE.AR CHOICE' by
Jennifer is a performance artist. Her work explores choice and the human’s response to environment and circumstance, drawing on physical performance to create durational, repetitive works. Her performances take inspiration from societal expectations, corporate conferences, personal developments courses, self-help literature and the concept of free will.
WE.AR CHOICE is performed in a retail installation with Jennifer playing the role of store manager. It will investigate western society’s approach to choice, exploring the notion that too much choice can have hindering effects. It will consider the manipulation tactics used in business. It will explore the difference in people’s personalities in work compared to in private, investigating how people change who they are to suit different environments.